CLIENT: E. Hamill & Sons Ltd.

Hamill Group is several companies supplying various specialist services related to the motor industry; fleet management, car rental, garage forecourt and vehicle sales. In addition they undertake home heating oil deliveries.

BRIEF: Unify the Hamill Brand by developing a single identity adaptable to the different Group companies.

SOLUTION: Our solution combines the road theme common to all their services with a typographical treatment of the name; the colours chosen to retain the link with previous artwork and aid roll-out.

We also devised a strapline - The Driving Force Behind Your Business - which contains the secondary strapline, Driving Your Business.