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ÓGRA is an Irish company revolutionising skincare by harnessing the natural power of peat through science and technology.

 

The Brief:

ÓGRA came to Graphic Index initially for advice on brand design and packaging. They had been in business for some time and had developed a revolutionary product attracting increasing demand in both domestic and export markets. ÓGRA felt that their branding was not satisfactory when compared with competition in the exclusive market environment they were entering.

 

What We Did:

Graphic Index conducted a brand audit to evaluate the essence of the ÓGRA story and their goals for the business and the brand. We also initiated a strategic marketing exercise focused on digital marketing.

This work laid the platform for design and implementation of a new corporate identity involving packaging design, point of sale material, promotional literature and exhibition material. The brand was also applied to a new website and social media environment.

Graphic Index continue to work closely with ÓGRA as their branding requirements evolve.

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