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Paula Nolan, photographer, has described her style as “relaxed, unobtrusive and real.”

 

The Brief: 

Paula Nolan Photography approached us as her business was developing and transitioning into a multi-disciplinary practice. She needed a logo that would reflect her art, and also be adaptable to use in other areas as the business grows.

 

What We Did: 

We began with a brand audit and exploration into Paula’s future business plans. We also engaged in competitive analysis and developed a moodboard to capture the concepts and tones that were applicable to the business moving forward. To capture the flexibility and fluidity that the business model needed, we designed a splash illustration. Together with Paula, we created just the right composition and picked bright, vibrant colours for the logo.

Paula was very satisfied with the result: “I am so happy with my new photography logo which is part of my business re-brand and diversification. Huge thanks to Tim, Maria and Justin at Graphic Index in Tullamore for their creativity, professionalism and quick turnaround. We are so lucky to have such talent nearby.”

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