www.shannon-fishery-board.ie

CLIENT: Shannon Regional Fisheries Board Ltd.

As Ireland's largest Regional Fisheries Board, Shannon provides the country's largest online angling resource.

BRIEF: Develop design templates for the ShRFB website, taking into account its expansion to include corporate information, education, catchment management and online shopping. Within the exisiting Regional Angling Guides, new areas to be included were comprehensive accommodation, services, club and competition databases.

SOLUTION: We branded the site by coupling the existing fisheries logo with a swirling type treatment of the board's title in Irish and English. The design largely utilises curvilinear forms to echo flowing water and appear 'friendly.'

Denoting various levels of navigation was achieved by colour coding the main sections, use of symbols and drop down menus where appropriate.