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Byrne Casey & Associates (BCA) provide a full range of proactive financial secretarial and commercial services to their broad range of clients.

 

The Brief: 

Byrne Casey & Associates rebranded as BCA. The process required an examination of their visual identity and the language around their brand. Graphic Index were approached to design a corporate image and logo that would reflect their expertise and professionalism.

 

What We Did: 

Through close consultation with BCA and careful consideration of the company ethos and market environment, we developed the slogan “Knowledge for business growth”. This message emphasises the knowledge and expertise within the organisation and how it benefits the target market.

To visualise this concept, we designed an abstract representation of an owl to symbolise wisdom. The logo and accompanying text presents BCA as an established and forward-thinking professional organisation.

 

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