OUR WORK

HOME / OUR WORK / Clann Feirm Factor
  • clann-feirm-factor-vehicle-graphics
  • clann-feirm-factor-posters
  • clann-feirm-factor-logo
  • clann-feirm-factor-flags

Ireland’s most successful homegrown reality TV series, IFTA nominated, Feirm Factor, has recently undergone a rebrand and a change of format as it enters it’s 5th season on TG4.

 

The Brief: 

Graphic Index have been there from day one, developing the initial brand design for the reality farming series created by Good Company Productions. Over the previous 4 series we have monitored the evolution of the show and adapted to the branding challenges. Good Company Productions felt that to stay ahead of the curve in this fast moving business a change of format and a review of the design was necessary. This decision was influenced by international trends and opportunities. The main change was a shift to a team (family) format to the contest as opposed to the original individual contestant.  

What We Did: 

We sat down with the producers and brainstormed the big idea to get a clear picture of the focus of the project and the stylistic and technical opportunities and parameters. We agreed that there was significant value and recognition in the existing brand and it was important not to sacrifice this. We did, however, need to reflect the significant format change in the visual identity.
Through much consultation and research we developed a design style and brand identity that successfully brought the brand to a new level.
 
We established design guidelines for the roll out of the brand across all communication material, on screen graphics and branding for props, vehicles and garments.

Comments are closed.

Our Latest Projects

  • Heartworks Handcrafted Slate

    Heartworks Handmade Gifts create slate products from salvaged materials.   Using a mix of traditional and modern tools and techniques...
    Read More
  • Town Apps

    Townapps is a team of technology and business professionals who understand the real power of mobile apps to deliver your...
    Read More
  • Jenny’s Kitchen

    Home Cooked Food, Everyday Jenny’s Kitchen offer a wide range of “home cooked food” including All Day Breakfast, Soups, Sandwiches,...
    Read More
  • Riverside Furniture design

    Commercial Joinery | Kitchen Design | Create and Install Whether you are commissioning a commercial joinery project or selecting a...
    Read More