Glen Field is an Irish Company who grow and process Rapeseed Oil, an alternative to other oils such as olive and sunflower oils.
Glen Field approached us to advise them on branding and labeling of their new product. As a startup business they were new to the challenges of entering the fiercely competitive retail market and wanted an identity that would represent their values while also catching the attention of the customer on the supermarket shelf and developing brand recognition and loyalty in a crowded and competitive retail environment.
What We Did:
Graphic Index initially had a conversation with Glen Field to understand their business and values that were important to them and their brand. We then conducted competitive analysis to get a sense of the market place. We also consulted with packaging and labeling producers to get a clear implementation plan in place that would satisfy both the design specifications and budget.
This work laid the platform for design and implementation of a new corporate identity involving label design, point of sale material, promotional literature and exhibition material.