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J Grennan & Sons is a family owned Agri-trading business. Grennans have been involved in farming for generations and in agri trading since 1878. The business has developed from very small, solely retail beginnings, into one of the leading importers, manufacturers, wholesalers and retailers of farm inputs in Ireland.

 

The Brief: 

Graphic Index’s initially worked with J Grennan & Sons on the design of packaging for their extensive range of NUGGET Animal Feeds. For over a decade later we have been involved in the evolution of the Nugget and J Grennan brand environment.

 

What We Did:

Graphic Index continue to work with J Grennan and Sons on a  range of design projects. In 2013 we conducted a brand audit to review the existing brand as the company looked forward to the launch of it’s new cubing plant. This led to a revamp of the visual identity which was applied to promotional, advertising and exhibition material. To launch the new facility Grennans hosted a series of open days for which we designed a large exhibition space and accompanying literature.

 

NUGGET Animal Feeds is the flagship Grennans brand for which we design packaging, promotional pieces, advertising and vehicle graphics.

 

Graphic Index also initiated a strategic marketing exercise focused on digital marketing and the company’s online presence which led to the design and development of a new company website.

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