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O’Shaughnessy Bairéad solicitors, established in 1993 provide professional and sensible advice to its clients from its offices in Edenderry, Co. Offaly.

As well as a full range of general practice services OSB Solicitors specialise in intellectual property and environmental/fishing law.

The Brief:  OSB contacted us following a change in ownership for advice regarding their branding and communication. The partners felt that a fresh, new approach to their identity would help them communicate the personnel changes to their clients and present a positive, new era for the practice. Their main concern was the development of a company website.  

What We Did:  Graphic Index conducted a brand audit to review the existing brand. With the business over 20 years old there was significant value in the existing brand in terms of recognition and loyalty. We considered this as we focused on overhauling the brand within a contemporary context. This work laid the platform for design and implementation of a new corporate identity.
We then worked closely with OSB to develop an online strategy and design and build a modern, fresh website that allows them to engage with existing and potential clients. The inclusion of a blog for informing their audience of updates within the business and in legislation was a key factor.
We look forward to continuing an excellent working relationship with OSB.

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