D K Ryan & Co Solicitors is a progressive law firm based in Ireland, providing a full range of legal services tailored to meet our client needs.

 
The Brief: DKR Solicitors were reviewing their brand and value proposition in terms of the various market sectors that they service. As part of this process they consulted with us to help them develop a communications strategy to bring clarity to how they conveyed their message to a broad ranging market. A particular consideration was a focus on the specialised area of Corporate Debt Recovery. 

What we did: Graphic Index conducted a brand audit in consultation with all stakeholders, including management, staff, clients, IT support and digital providers to gain a complete picture of the workings of the business and to help clarify the value proposition and goals. We then developed design concepts and key messages to create a focused visual communication strategy.   This work laid the platform for design of printed and digital media. We established design styles, font styles and an image library to support the process going forward. The initial roll out included information brochures and the design of a new website.   We are currently involved in a new phase of development with DKR as they have purchased a new premises and we are helping with the necessary branding requirements.