At Di Milo Hair Design we pride ourselves in offering the best hair care available, whether it is a total makeover or maintenance of your existing look, every visit to di Milo Hair Design will leave you with a reinforce sense of well being.

The Brief: 

We had the opportunity  to consult with Di Milo Hair Design as they were moving to a new, higher profile premises in Donnybrook, Dublin 4. They needed to develop a brand identity that represented their aspirational motto “Release your inner Goddess”.

What We Did: 

Graphic Index conducted a brand audit to explore the brand values and business goals of Di Milo and conduct competitive analysis of the market place. During this process we explored the value of style, integrity, and loyalty in this business sector. We also explored the meaning behind “Di Milo” and how to harness the classical and timeless qualities evoked in the name. Inspired by the mythical Greek origins of the name we designed a contemporary image incorporating the omega representing the ultimate and the forbidden fruit representing indulgence and pleasure. This playful concept manifest in a sleek, minimal design succeeded in creating an identity that is adaptable to any media format and will remain fresh and contemporary as styles evolve.