Monica Daly, with whom we have worked with for years at Heartworks Handmade Gifts, borrowed this tried and trusted recipe from her sister in USA who has been making soap in excess of 20 years and very successfully. The soap is handmade cold process soap, made in small batches. Natural ingredients and fragrances (all essential oils) combine to make a beautiful, luxurious soap.
Monica invited us to work on the design of packaging for her new range of handmade soaps. The branding needed to be aligned to the overall Heartworks identity but have a distinctive and individual look and feel. The design needed to accommodate six different fragrances and allow for the addition of more at a later date.
What We Did:
As we have worked with Heartworks for some time we were very familiar with the overall brand. The challenge was to develop this sub-brand that could exist in its own right and have high impact. The handmade, artisan quality of the product was our inspiration; the soaps have a rich textures and subtle colour variations. The natural ingredients inspired us to create a vibrant colour palate which we captured in snapshots of richly coloured and textured expressionist style paintings. We used a different painting for each soap which represented each ones ingredients. We designed packaging labels and exhibition material.
We look forward to adding to the designs as the product range expands.